Social Media

 

Lemon8 is a content-sharing social media app, that caters to users' interest in food, fashion, wellness, beauty, and travel. Lemon8 has been described as a mixture of "Instagram and Pinterest" by social media influencers. 

The app is owned by ByteDance, the parent company of TikTok. The app was introduced to the US market on April 6. ByteDance's release to the American market is an attempt to compete against Instagram and hopefully make an easier connection for users to navigate between TikTok and Lemon8, and draw users away from Instagram.

A week after its release, Lemon8 was ranked the #1 Lifestyle App in the App Store. 

Lemon8 is a video and photo-sharing app, with a similar setup and design as TikTok. Lemon8 is a creative platform allowing users to expand their content in several ways and is designed to promote aesthetically pleasing content creation. 

A lot of TikTok influencers and content creators are creating their Lemon8 profiles, expanding their brands, and increasing their audience across multiple platforms. Influencers, creators, and TikTok users are also considering "jumping on the Lemon8 train" in case TikTok gets banned in the United States.

Sydney Adams- Fitness Influencer

Sydney Adams is one of the TikTok influencers that has started her transition to Lemon8. Recently in a TikTok, Sydney stated that Lemon8 "is, even more, her speed than TikTok is" and loves the combination of "realness and curated design" that Lemon8 provides, like Pinterest.

@sydneymadams__ What do we think about the new lemon8 app?!!! Im excited for it & feel like I have a new wave of creativity #lemon8 ♬ original sound - SYDNEY ADAMS

Sydney's account already has over 22 thousand followers, as she is quickly transitioning with many other influencers, over to Lemon8. 

Since its release in America, TikTok has been flooded with posts about Lemon8 and people's opinions on whether to join the app or not. Many think this is a cute app that enhances creativity and promotes content creation for a new audience, while others think this is just an "out" for TikTok to use if it gets banned in the United States, that will ultimately get banned as well.

@annieknebel comment if you have more questions about the app or if you want to see how I edit there🍋💛⭐️🤩✨ #lemon8 #lemon8review #lemon8basics #newtrend #newapp ♬ Little Bit More - Suriel Hess

I recently downloaded Lemon8 to gather research and hands-on experience for this critique, and although I have not personally created anything for my profile, I am interested to see what this app will mean for the future of social media.

From the outside, Lemon8 is an organized and clean layout that is aesthetically pleasing and will attract many content creators to the platform. I am interested in the similarities in the design features that were derived from Instagram and Pinterest that were pulled to create this app and I think will provide a unique platform for creators to establish their own brand.